The power of the Internet puts marketing opportunities in the hands of anyone with an online connection. People and organizations in small towns like Houston, Indiana have a shot at fame in the cyber world.
Social media is a great channel for getting your business or non-profit message heard.
Characteristics of a good marketing campaign
- Effectively communicating content that is based on the needs of the audience.
- Providing value for the audience, such as helpful information or entertainment.
- Inspiring emotion, such as heartwarming story or compassion.
- Offering visual appeal to the viewers.
- Getting people’s attention with something fun & special.
Photos of cute critters grab attention with both visual and emotional appeal and offer the chance to provide knowledge in a fun way. Sparking interest with a special animal photo or story on social media can support your marketing effort.
Does the marketing campaign for a small business need to go viral for success?
Clearly, a marketing initiative that “goes viral” would be welcome, but that level of success is not necessary to accomplish the goals of an average business owner. Tips that help with viral marketing can be very beneficial for any organization. Social media is a fantastic channel to help spread the word about the value you offer to your target market. Success can draw in more customers and sales, even without reaching viral marketing extremes. However, wise social media strategy for any marketing effort could quickly succeed to viral levels.
